Holidays in Umag


Umag in Istria is the first city you will reach when approaching Istria from western Europe. Umag conquers with its allure, diversity and richness of the tourist offer. Umag is a town of around 13,000 inhabitants which with about 45 km of the coastline and interesting hinterland integrates special features of the whole region and might be the best introduction into a different experience of the Mediterranean.

The hinterland of Umag reveals beautiful hills with fortifications that offer us magnificent scenery and marvellous history, abundance of autochthonous agricultural specialties and friendly hosts. Sea in Umag is crystal clear and suitable for swimming from May till October.

What’s most important is that tourism has significantly developed in the last several years so the destination has many new top quality accommodation facilities on offer (three or four stars), luxurious as well as family oriented hotels, villas, suites or ecology campsites.

These are all designed according to the intrinsic spirit of nature and “Mediterranean as is used to be”.

What to do in Umag


  • Umag town walls, with gated draw bridge, dating from 10th century
  • Church of St Roche from 16th century, with oil-painted ceiling
  • Umag Town Museum with exhibitions of ancient pottery and crafts
  • Exhibitions in Umag's galleries, such as popular Gallery Marin in City Walls

Eat in...

  • Badi Seafood Restaurant, located in Lovrecica near Umag, which offers great seafood dishes
  • Buscina Restaurant offers domestic Istrian cuisine including meat and fish.
  • Vila Viola is an exclusive Mediterranean restaurant, famous for its meat and fish specialities and is located in nearby town of Savudria, which is part of Umag municipality.
  • Fancy a something quick and simple? Umag's waterfront has plenty of small bistros, pizza places, caffe bars, cake shops and ice cream parlours for a quick bite or for a leisure coffee & cake whilst watching the world pass by
  • ...or check our directory for the contact details and addresses of over 20 restaurants in Umag

Shop in ...

  • There are five supermarkets in Umag, with the largest being Plodine located at the entrance of Umag as you reach it from Novigrad. There are also numerous smaller groceries and food shops around the town - you won't go hungry!
  • Main street of Umag is full of souvenir shops, which offer local produce, art and craft such as local pottery, paintings, wooden crafts and more
  • If you like shopping for clothes, Umag has many boutiques offering designer and stylish clothes
  • Being in region popular for biking adventures, Umag has a few specialist biking shops with good offer of biking gear for cyclists
  • Local produce such as olive oil and locally produced wine can be bought in speciality shops or on stands on the Umag's market
  • Forgot the swimming costume? Need a beach towel? Or you need some snorkleing gear? Don't worry, beach gear and accessories can be bought in many shops in Umag including open air market

Stay at...

  • Best Umag's hotels, such as five star Hotel Melia Coral and Kempinski Hotel Adriatic
  • Small family or butique hotels with their intimate atmosphere
  • Umag's campsites - in mobile homes or on camping pitches, and enjoy closeness of the beach in natural surroundings
  • Umag's Apartment resorts with their luxury villas and apartments, perfect for a family holiday
  • or try Umag's private accommodation in self-contained apartments and rooms that are usually part of the private houses

Nightlife in Umag...

Around Umag...

  • Visit the oldest lighthouse on the Adriatic located in the nearby town of Savudrija
  • Numerous bike trails invite visitors to explore Umag's surroundings in the best possible way!
  • Try day trip boat excursions to nearby beaches or take a day trip to Venice in Italy on fast hovercraft
  • Fancy something different? See our suggestions for holidays in Istria off the beaten track.
  • Or why not rent a scooter or quad and explore the region at your leisure!

The best time to visit Umag...

Throughout the year! Umag has something for every season. From winter festivals, carnivals, wellness days in winter, early spring to gastronomic events or well known sporting events such as Tennis ATP in Umag in July - you will never be bored in Umag. Find out what is happening this year on Umag's events page, read our articles on local curiosities and festivities or check our accommodation section to find the best place to stay. Travelling now? See Umag weather forecast and find out more on climate by month. Our Umag's directory will help you find tourist agency, bank, shop, restaurant and other places you may need during your stay. We hope our website will help you plan your perfect Umag's holidays!


Humagum Park – The green heart of Umag

When in Umag, you should make sure to visit Humagum Park, a beautiful corner of the town attracting both kids and adults. The park offers unforgettable relaxing moments and recreation alike in gorgeous surroundings full of native Istrian and Mediterranean greenery. Humagum is part of Umag’s coastal promenade, which ...
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The Best Beaches in Umag

The coast of northwestern Istria offers many lovely beaches, and some of the most beautiful in all of Istria are located in Umag. Blue Flags fly over three beaches in Umag: Laguna Stella Maris, Polynesia / Sol Katoro and Kanova beach at Camping Park Umag. Umag has many different kinds of beaches – sandy beaches, ...
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Umag’s tourist train

Umag’s tourist train runs without rails, and it has long been a popular attraction and favourite mode of transport for the numerous guests who stay in the resorts outside of town. Thanks to the comfortable climate, the train runs from Polinezija to Umag and back from Easter to All Saints’ Day. It leaves roughly every ...
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Umag coast – Stara Savudrija Route

If you like running and you’re on holiday in Umag, we recommend a run along the western coast from the centre of town to Savudrija, allowing you to discover one of the most impressive routes in northwestern Istria. This flat road route winding along the seaside offers you 24km of pure joy. A combination of tarmac, ...
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Museum of Umag

Umag, a quaint coastal town welcoming all visitors traveling from western Europe to Istria, is the gateway to this heart-shaped peninsula. With only 13,000 inhabitants, the town boasts 45km of pure Adriatic coastline and a rich history dating back to the late 13th century. Visitors have the opportunity to learn about ...
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Old Savudrija: in search of the ancient harbour

The largest and most important ancient harbour on the Croatian Adriatic coast is located in Savudrija, in the far northwest of Istria. This harbour was deep enough for large boats, and its position made it the last safe harbour on the sailing route towards the former Roman military colony of Aquileia.
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Umag wins the title of European City of Sport in 2018

European non-profit organisation ACES Europe has awarded Umag the prestigious title of European City of Sport in 2018 in the small cities category. This title means Umag has been recognised as a town that lives and breathes sport, thanks to its numerous sports associations and events, well-developed infrastructure and ...
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30 years of Umag's ATP tournament

The rich history of the ATP tournament in Umag has been marked with amazing and often dramatic matches in which top international tennis players lost to far less experienced players. Many won their first titles in Umag, some abandoned matches due to injury or exhaustion, and the finals lasted from a speedy 61 minutes ...
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Spring in Umag

Finally, spring has sprung. Like in an elementary school paper, everything is budding and green, birds are chirping, and the sun is shining. High time to find a nice cafe terrace in Umag and soak in those vitamin-D-producing rays you've been craving all winter. On your ride down to Umag, you’ll see plenty of people ...
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Stella Maris Resort – a world-class holiday

At Stella Maris Resort, we fulfil the wishes of all our guests, whether you're looking for a luxurious villa right on the beautiful Adriatic coast or dreaming of an unforgettable apartment holiday with your whole family. Tennis lovers will be thrilled, as Stella Maris Resort also offers a tennis school. After all, ...
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Sepomaia settlement

Old sailing routes ran down the length of the coast, and goods were transported only during the day. At night and during storms they would hide in the ports and harbours. That’s how it was in Katoro. The area between the Cape of Katoro and the Cape of Sipar did not only have villas belonging to wealthy people, since ...
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Park and Ride Umag

Umag is the first tourist destination in the Adriatic that boasts the public bicycle transport service. The system Park and Ride Umag, modelled after similar services in European capitals, provides simple rental of bikes which can be used by tourists and locals for moving around and touring the sights of Umag...
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Sad love of Austrian count Metternich

Mystic and magnificent, alone on the rocks like some forgotten giants, lighthouses have always been a subject of fascination. Many of them are surrounded by numerous stories and myths that make them seem even more secretive. Some, such as the one on the island of Pharos at Alexandria have become legends, but each ...
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